Because every 1% matters.
Pure chalk delivers a consistently superior grip you can rely on when
you use English or extreme
spin.
Pure chalk stays on the cue tip,
leaving virtually no residue on the cue ball.
This means better playing conditions and you
can say goodbye to kicks or bad ball contacts.
With Pure, you can trust every shot you execute. You can now take those more challenging shots because you have confidence the ball will go where you want it to go.
Pure chalk stays on the tip better because of its composition, so you don't need to immediately re-apply after every shot.
Pure Chalk is wider in diameter than other chalks which makes it easier to grip and natural to hold. The wrapper perforation makes it easy to peel the top of the paper off to continue applying it evenly.
Choose the Pure chalk that is best suited for your play style.
